What is Poppy's Promise?

Doing better, together

Poppy's Promise is a commitment to making every healthcare experience more compassionate, respectful and person-centred. It supports staff to work in partnership with patients, families and carers, ensuring every voice is heard and every person feels valued.

Doing better, together

Poppy's Promise is a commitment to making every healthcare experience more compassionate, respectful and person-centred. It supports staff to work in partnership with patients, families and carers, ensuring every voice is heard and every person feels valued.

Our Purpose

Making compassionate care the standard

Created following the death of baby Poppy, Poppy's Promise is built on a simple belief: every person deserves to feel listened to, respected, involved and cared for throughout their healthcare journey.

Poppy's Promise supports staff to deliver care that goes beyond clinical treatment. It encourages meaningful conversations, kindness, understanding and partnership with patients, families and carers. It recognises that how care is delivered is just as important as the care itself.

Care Framework

At the heart of Poppy’s Promise is a simple but powerful principle:

C

Compassion

Seeing the person behind the patient, and responding with kindness and empathy.

A

Acknowledgement

Recognising feelings, concerns and experiences – ensuring people feel heard and understood.

R

Respect

Valuing every individual, their voice, and their dignity in every interaction.

E

Empowerment

Giving patients and families the information, confidence and support to feel involved in their care.

Working together

Compassion in Practice

Poppy's Promise is not a separate service or programme. It is an approach that can be applied in every interaction, every department and every role across healthcare.

  • Through training, resources, leadership and everyday practice, Poppy’s Promise helps create cultures where people feel heard, valued and supported.

  • By working together, we can ensure that every patient experience is shaped not only by clinical excellence, but by compassion, understanding and human connection.